Typical Projects

Learning from the opportunity-capture strategies of other companies:

• Produce a history of the involvement of several mainstream food companies in the organic foods industry.
• Develop a catalog of mergers and acquisitions involving marketers of specific types of consumer packaged goods.
• Detail the process and performance of specific acquisitions or mergers.
• Compile a report on alternative channel strategies for various consumer packaged goods.

Science for competitor, industry, and process intelligence:

• We need to evaluate potential development partners for a new technology associated with injector devices. What intellectual property do companies X, Y and Z own that may be compatible with ours?
• Which drug synthetic reactions involve the use of D-lysine as an intermediate?
• We have identified a new biosequence that could potentially be used in treatment of a gastrointestinal indication. Has this sequence been patented already and if so, what has it been claimed for? Has the sequence been cloned and from what organism?
• What are the patent portfolios of the top three plastic bottle technology manufacturers for food or drug use?
• Something is accelerating the fading of a particular dye in our formulation. What is known about the process?

Specific product histories and product category reviews, launch details, marketing support, and success or failure of specific products:

• A new personal care product has been launched in England. Get images of the packaging.
• What’s happening with functional beverages in Western Europe?
• What strategies govern the pricing of women’s fragrances?
• Sift through newspaper food columns to determine usage trends for specific foods.
• Explain price fluctuations of specific commodities over a year’s time.

Benchmarking and best practices:

• What are industry players and consultants revealing about what works for them in pharmaceutical and medical-surgical supply distribution?
• What strategies do brand-oriented companies use to manage their commodity-type businesses?
• How do organizations successfully implement diversity programs? Get case studies.
• Describe the product innovation processes of Company X.

Executive summaries and dossiers on marketing strategies and issues:

• Global branding techniques and tactics
• Innovative go-to-market tactics for children’s products
• Moving brands from mid-market positioning to premium

Demographic interests:

• Locate or develop a profile of live theater audiences.
• Pet ownership among specific age groups and regions of the country.

Profiles, broad or narrowly focused, of private and public companies.

Also, major and niche industry profiles, company profiles, sector analysis, trends, business processes, ideation, management issues, product tracking, and more...